Experience Japan’s Capital Car Shows: Tokyo Auto Salon & Tokyo Motor Show
When you think of Japanese car culture, high-speed circuits and time attack events often come to mind. But for overseas JDM enthusiasts, Tokyo’s major car shows—the Tokyo Auto Salon (TAS) and Tokyo Motor Show (TMS)—offer a completely different and equally fascinating experience. Both are massive events, but they differ greatly in focus, history, and the types of vehicles and content on display. Understanding these differences will help you make the most of your visit.
Tokyo Auto Salon (TAS)
Held every January at Makuhari Messe, the Tokyo Auto Salon is Japan’s ultimate custom and tuning car festival. Its roots go back to 1983, when it started as a small-scale custom car show. Today, it attracts car manufacturers, tuning shops, professional teams, and fans from all over the world.
The main draw of TAS is the amazing variety of tuned and customized cars, including concept cars, race-inspired builds, and extreme aftermarket creations based on production vehicles. You’ll also find live stage events, pro driver demonstrations, and cosplay or promotional performances, making it a visually exciting experience. For photographers and car enthusiasts alike, it’s a feast for the eyes and a perfect way to see the cutting edge of Japanese car culture.
Tokyo Motor Show (TMS)
In contrast, the Tokyo Motor Show is a comprehensive exhibition focusing on commercial, production, and future mobility vehicles. First held in 1954, it is Japan’s largest motor show, where major manufacturers unveil new models and futuristic concepts.
At TMS, you can explore the latest production cars, EVs, hybrid vehicles, and futuristic concept cars. Japanese giants like Toyota, Honda, Nissan, and Subaru, along with international brands, showcase their latest technology including autonomous driving systems, electric mobility, and advanced safety features. While traditional tuning or street-style cars are less prominent here, the Motor Show is the perfect place to learn about the future of Japanese automotive engineering and innovation.
Key Differences Between TAS and TMS
In short:
- Tokyo Auto Salon – Focused on customization, tuning, and fan culture. Cars are meant to be admired and photographed, with bold styling and extreme modifications.
- Tokyo Motor Show – Focused on manufacturer displays and cutting-edge technology. Visitors learn about new models, eco-friendly vehicles, and advanced mobility concepts.
Auto Salon is more about visual excitement and lifestyle, while the Motor Show is about experiencing and understanding Japan’s automotive innovation.
Tips for First-Time Visitors
- Check schedules in advance: Both shows are huge. Plan which halls, stages, or vehicles you want to see first.
- Bring a camera or smartphone: TAS especially has countless Instagram-worthy photo spots.
- Engage with exhibitors: At TAS, you can meet tuners and demo car teams to learn insider details about their builds.
Summary
Tokyo Auto Salon and the Tokyo Motor Show are must-visit events for anyone wanting to experience Japanese car culture. If you’re passionate about tuning and customization, TAS will captivate you with extreme builds and creative designs. If you’re interested in the future of Japanese automotive technology and production vehicles, TMS offers an unmatched glimpse into innovation and mobility trends. For overseas visitors, experiencing both shows provides a well-rounded view of Japan’s automotive culture, from creative customization to high-tech engineering.