Watch Tuning Car Events at Sportsland SUGO: A Complete Guide for Overseas JDM Fans
If you’re a JDM enthusiast living overseas and want to experience Japan’s tuning car culture in the Tohoku region, Sportsland SUGO in Murata, Miyagi Prefecture is a must-visit destination.
While this circuit hosts big motorsport events such as the Super GT, Super Formula, and World Superbike, it also features tuning car-focused track days and brand-specific events that are perfect for fans of high-performance Japanese cars.
This guide will provide all the information you need to watch tuning car events at Sportsland SUGO, including major events, the best seasons to visit, access tips, and language support for overseas visitors.
What is Sportsland SUGO?
Sportsland SUGO is a comprehensive motorsport complex with a 3.7 km main circuit, plus kart tracks, motocross courses, and trial areas.
Its undulating layout and long straights make it an ideal circuit for turbocharged cars and time attack vehicles.
The circuit is about 40 minutes by car from central Sendai and 1 hour from Sendai Airport, making it accessible for fans who want to combine a motorsport visit with a trip to Tohoku.
Major Tuning Car Events at Sportsland SUGO
Sportsland SUGO hosts a variety of events for tuning car enthusiasts. Key highlights include:
MAZDA FAN FESTA 2025 in TOHOKU
A must-attend event for Mazda fans, featuring demo car displays, parade runs, shop booths, and Mazda owner meet-ups.
It’s a rare opportunity to see and experience Mazda vehicles like RX-7s, MX-5s, and Mazda3s customized and tuned in Japan.
Tohoku Tuning Track Days
Local tuning shops in the Tohoku region hold track days, often including time attack sessions and setup runs.
Visitors can watch tuning cars in action up close, gaining insight into Japan’s tuning scene.
Other Local Car Festivals
From spring to autumn, there are street-style, VIP, and drift-focused events held irregularly, giving fans a taste of Tohoku’s local tuning culture.
Best Time to Visit
Sportsland SUGO’s schedule varies throughout the year, so it’s important to check the latest event informationbefore planning your visit.
During winter (December–February), the circuit may be closed due to snowfall, so if you’re aiming for time attack or tuning car track days in winter, be sure to confirm event schedules on the official website.
How to Access Sportsland SUGO
Public transportation to SUGO is limited. There are no direct buses from nearby stations.
Most overseas visitors reach the circuit by rental car or chartered shuttle from Sendai Station or Sendai Airport, taking approximately 1 hour.
If traveling from Tokyo, the Tohoku Shinkansen to Sendai Station is the most convenient route, followed by a car transfer.
Language Support
Event staff at Sportsland SUGO primarily speak Japanese.
For overseas visitors, especially those attending tuning car track days, it’s recommended to have an English-speaking guide familiar with cars to enhance the experience.
JDM Tour Support
JDM Tour offers full support for visiting Sportsland SUGO, including:
- Event ticket arrangements
- Shuttle and transportation
- Hotel reservations
- English-speaking guides
Custom tours are available for overseas JDM fans who want a complete, hassle-free experience at tuning car events.
Summary
Sportsland SUGO is the go-to circuit in Tohoku for experiencing Japan’s tuning car culture firsthand.
Events like MAZDA FAN FESTA 2025 in TOHOKU provide rare opportunities for overseas fans to see Japanese tuning cars up close.
JDM Tour can fully coordinate your visit, from tickets and transportation to accommodation and English-speaking guides.
Contact us to plan your ultimate Sportsland SUGO tuning car experience!